“Magic Hour” Allows Parents to Bond with Newborns and Initiate Breastfeeding

Bon Secours Hampton Roads Health System, Women's Health, childbirth, pregnant, pregnancy, midwife, DePaul Midwifery Center, The Family Birth Center, The Mary Immaculate BirthplaceIn an effort to enhance bonding between parents and newborns and support breastfeeding, Bon Secours Mary Immaculate has introduced Bon Secours Magic Hour. Barring any unusual medical needs immediately following delivery, Bon Secours Virginia nurses dry infants and place them skin-to-skin on the mother’s chest, allowing precious time for bonding and breastfeeding.

“We’re very proud of our long reputation as a favorite place to have a baby,” said Patricia L. Robertson, CEO for Bon Secours Mary Immaculate Hospital and Bon Secours Extended Care. “Bon Secours Magic Hour is another example of our commitment to building healthy families.”

Bon Secours Magic Hour is an ideal time for mothers and babies to be close and has many benefits for the baby.

  • Babies have an amazing ability to interact with their parents. They can distinguish touch, smells, tastes, sounds and sights right away.
  • Breastfed babies will nurse better when placed skin-to-skin on the mother immediately following birth.
  • A mother’s body can maintain her baby’s temperature more effectively than warm blankets and warmers.
  • Babies who spend the first 90 minutes of their lives with their mothers skin-to-skin cry less than those who are dried, wrapped and placed in a bassinet.

Quiet Time

Another program that goes hand in hand with Bon Secours Magic Hour is Quiet Time. While family and community support is vital to a new family, new moms and dads need time to rest and bond with their baby. Every afternoon from 1:30 to 3:00 p.m. on the post-partum unit, babies are brought to room in with their parents. Visiting hours are restricted, the lights are dimmed and physicians and nurses try to limit interruptions unless medically necessary. Like Bon Secours Magic Hour, Quiet Time allows the family to focus on each other and begin breastfeeding.

“New moms and dads have been telling us they need more down time in the hospital,” said Robin Johnson, RN,  Administrative Director for Women’s and Infants Services at Bon Secours Mary Immaculate. “Programs like Bon Secours Magic Hour and Quiet Time allow families to be together during these precious moments to bond and begin to breastfeed.”

Bon Secours Virginia is deeply committed to supporting mother-infant bonding and breastfeeding in our communities. Bon Secours Virginia provides inpatient lactation services and makes follow-up calls to all moms to see how breastfeeding is going and offer participation in their many support groups.

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