You may want to kiss that king-size Snickers bar goodbye. Virginia based company, Mars Inc has come out and said that they will stop selling chocolate bars with more than 250 calories per portion by the end of 2013. Mars is well-known for its chocolate candy, including the very popular Snickers and Twix candy bars, M&Ms and Skittles.
According to a company rep, this new calorie-cutting initiative is part of the organizations long-term goals to push for responsible snacking, better nutritional value, and a reduction in childhood obesity.
Despite it’s sugary products, including Dove ice cream bars, Mars has a history of taking an active stance on health and nutrition. For instance, in 2007 the company stopped advertising its products to audiences if more than a quarter of the target group were likely to be under the age of 12. Calories aren’t the only thing on the chopping block. Looking ahead, Mars also announced plans to reduce sodium levels in all its products 25 percent by 2015.
The new calorie limit target is an industry first and part of a larger push for “responsible” snacking among Americans – especially children.
Are you struggling with unhealthy snacking? Consider visiting a nutritional counselor. The Bon Secours Weight Loss Institute can help you get in touch with weight loss experts throughout Hampton Roads.