While those patients donate money to hospitals, research shows that outpatients coming in for routine tests and treatments are just as grateful – and giving.
“When people come in as outpatients, they are often within your system multiple times. They get to know employees and see their values over time,” said Janna L. Binder of the health care survey firm PRC, which studies patient loyalty and service excellence. “When patients regularly interact with a caring employee, they feel connected and want to say ‘thank you,’” said Binder.
But patients aren’t the only important donors. Friends and family of patients also give. In fact, people whose friends or family had positive experiences as patients are more than twice as likely to give than other community members. “The care your employees give has a halo effect – its impact extends well beyond the patients,” said Binder. “The feeling is, “You cared for my loved one when I could not.”
At a time when philanthropy is an increasingly important source of revenue for hospitals, this research has exciting implications for employees, she said. It also confirms what many at Bon Secours Virginia already know: every employee can make a difference in the lives of our patients and families.
+ Learn more about the Bon Secours “Grateful Patient” program and how to donate at our Virginia Foundations website!