Alcohol Ads Influence Teen Drinking, Study Shows

Parents may want to pay more attention to the ads their young children watch on television. A study, published in Pediatrics, found that watching ads for alcohol products had a “significant correlation with alcohol use, particularly among girls,” a news release from the American Academy of Pediatrics states.

In fact, the more the adolescents “were exposed to the ads and liked them, the more their alcohol use grew from seventh to 10th grade.”

Researchers surveyed about 4,000 children when they were in the seventh grade. Follow up surveys were conducted in the eighth, ninth and 10th grade.

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