Pink Ride Revs Up for a Good Cause

Bring together hundreds of motorcycle enthusiasts, a lot of big hearts and a little bit of hot pink and you’ve got the Pink Ride that has raised $116,314 for the Bon Secours Maryview Foundation.

The annual event began in 2009 when a group of motorcyclists came together to help local women battling breast cancer.

2012 Pink Ride Participants

“We’d done so many rides for other charities — the motorcycle community is like that—and we were having fun raising money, so we thought, why not ride for local breast cancer patients,” says James Somers, the Pink Ride chairman.

Each year the event has grown, and in 2012, the Pink Ride raised more than $32,000. In addition to the ride, the group held other fundraisers including a poker run, golf and bowling tournaments, a corn hole Pink Ride Revs Up for a Good Cause tournament, and also a raffle for a Harley Davidson.

The Pink Ride Endowment Fund provides financial assistance for local breast cancer patients who are uninsured or underinsured, with a focus on assistance with their medical bills including biopsies and treatment.

“The money raised may also go for other types of assistance, from paying for bills to prosthetics,” says Tony Gower, president of the Pink Ride. “It is 100 percent volunteer based and 100 percent of the proceeds go directly to the cause. It’s a privilege to partner with the great people in our community who want to make a difference in the lives of people with breast cancer.”

The 2012 ride began with registration and breakfast at Lazy Bar & Grill in Chesapeake and concluded at Knuckleheads Roadhouse in Virginia Beach.

“It’s cool to look back over your shoulder and see 350 motorcycles behind you,” Gower says. “It’s a cool way to raise money for a good cause.”

For more information or to become a sponsor for the 2013 ride, please contact Susie Collins at

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